Change is the only constant...
When we are no longer able to change a situation, we are challenged to change ourselves
Pharmacy Business Development
The landscape in which community pharmacy businesses are operating will continue to change and so the sector must constantly adapt to the evolving needs of our customers. Whilst the future is difficult to predict, the direction of travel for the NHS and government policy is clear; it’s based on high quality, efficient and cost-effective clinical health and wellbeing services. The demand on NHS resources is growing and alongside it the funding of services across the system are decreasing. Consumer expectations continue to rise, with many now comparing their experience of pharmacy services with how they like to online shop.
Historically, a community pharmacy’s NHS prescription-based income has grown at an average rate of 4-5% a year. For many, this now represents over 90% of their turnover. However, this growth has now plateaued and is likely to decline. Given that reduced funding and margins on dispensing activity will not get any better and may yet worsen, this is not sustainable.
Online and digital provision of health care is here now and will only grow. Community pharmacy will need to demonstrate and evidence the added value it provides to commissioners and consumers alike through a care-led, quality-based service that differentiates it from an online offer and other providers whilst embracing technology.
There is also a drive to greater self-care and ownership of individual’s and population’s health and wellbeing. This is an opportunity to gain back some of the OTC medicines market, particularly the USP of P-medicines, and to be the provider of choice of an increased array of prevention and protection services, both commissioned and private.
Pharmacist’s roles are changing which means letting go of some or all of the supply activities within the dispensary and focussing on clinical commissioned and private services. Having an engaged, informed and motivated team of people with the right skills has never been more important. Leading and managing people has become a core part of the job.
Community pharmacy must take control of its own destiny, this means you making it happen, not someone else, and that requires a good plan, strong leadership and effective execution.
We have developed a unique Planning for Growth pharmacy business development programme which can be delivered through face-to-face workshops or distance coaching both supported by our engaging and effective workbook to take you step by step through all the key elements to build an effective business plan.
The planning for growth workshop delivered by Pharmacy Complete provided our contractors with a good insight as to how to take a refreshed view of their business to ensure that their pharmacy remained vibrant in the current uncertain environment.
We have just completed two Planning for Growth workshops with our Pharmacy Managers. Pharmacy Complete provided an excellent insight into the factors affecting performance at a local level and how to create effective strategic business goals to improve performance. The teams left with renewed vigour and enthusiasm to develop their action plans. A great success!
David Atkinson, CEO The Hub Pharmacy Group. July 2018.
We also work with a number of partners to develop service, technology and marketing solutions for community pharmacies.